French Automakers, Renault has striked a deal with Media Group Challenges, to promote autonomous content on the internet. The company bought close 40% shares in the media outlet. With businesses moving online and realizing the importance of generating online traffic, Renault made a strategic investment for the future with this deal.
This project is totally in line with Renault’s strategy, which aims to offer new, high-quality connected services and to improve the customer experience.
After smartphones, which opened new channels via digital kiosks, the automotive sector also becomes a tool to share news, with new types of content.
– Claude Perdriel, CEO of Challenges.
The current deal, serves to distinguish Renault-Nissan’s Robo-Taxis, supposedly hitting the road in 2022 – from their competitors. With ride-hailing services assumed to be fairly similar throughout the industry, offering exclusive on-board entertainment could be a promising way to set oneself apart from the rest and secure a larger piece of the revenue chain.